Your Future Advertising

Jules B. Singer

За особеностите на екземпляра

Състояние:: Много добро
Забележка:: Без следи от употреба, леко захабен външен вид.
Език:: Английски
Наличност:: 1 бр.

За изданието

Издателство:: Popular Library
Град на издаване:: New York
Година:: 1961 г.
Език:: Английски
Страници:: 160
Корици:: Меки
Поредици и библиотеки:: Popular Library Guidance Books
Категория:: Маркетинг, реклама и PR
Тегло (гр.):: 94
Ширина (мм):: 105
Височина (мм):: 175
Дебелина (мм):: 10

Поредица "Popular Library Guidance Books". * Complete information and advice: How an advertising agency works The many fields of advertising: newspapers, magazines, radio-tv, mail-order Do you need a special education for advertising? The kind of people the industry wants How to get that first job The money you can make in advertising Opportunities for women Some outstandingly successful men and women in advertising and what you can learn from them THE AUTHOR, Jules Singer, formerly vice-president, director and account supervisor at the Grey Advertising Agency, is now head of his own firm of advertising consultants. ** Contents Author's Preface .... ix 1 Advertising People Are. . . People. 11 2 How Important Is Advertising? 16 3 Do You Need Special Education for Advertising? 19 4 Let's Visit an Advertising Agency 27 5 Let's Call on a National Advertiser 42 6 Let's Look at a Department Store 48 7 Let's Examine a Magazine 56 8 Let's Check on a Newspaper 64 9 Let's Find Out about a Radio-Television Network 67 10 Let's Study a Mail-Order House 70 11 Let's Inquire about a Trade Paper 74 12 Let's Review Some of the Other Advertising Opportunities 77 13 Let's Discuss Advertising Opportunities Away from the Big Cities 81 14 What Makes People Want to Go into Advertising? 84 15 Advertising Is an Energetic Business .... 87 16 Where Can You Begin in Advertising? .... 89 17 How to Go about Getting a Job 93 18 How to Climb the Ladder in Advertising .. 98 19 M-O-N-E-Y in Advertising 104 20 Opportunities in Canada 107 21 Opportunities for Women in Advertising .. 110 22 Some Advertising Successes and How They Got Thai Way 130 23 Attitudes and Aptitudes 155 24 Parting Words 159