New Product Development For Dummies

Robin Karol, Beebe Nelson

За особеностите на екземпляра

New Product Development For Dummies - снимка 1

Състояние:: Много добро
Забележка:: Отлично книжно тяло, леко захабен външен вид, неизползвана книга.
Език:: Английски
Наличност:: 1 бр.

За изданието

Издателство:: Wiley Publishing, Inc
Град на издаване:: Hoboken, New Jersey, United States
Година:: 2007 г.
Език:: Английски
Страници:: 358
Корици:: Меки
Категория:: Икономика, бизнес и финанси
Тегло (гр.):: 572
Ширина (мм):: 185
Височина (мм):: 230
Дебелина (мм):: 20
ISBN:: 9780470117705

Foreword by Geoffrey Nicholson * Anticipate the needs of your customers and launch your new product or service successfully Know the insider secrets, get your products to market, and make money! Looking to improve your product development process? This practical, behind-the-scenes guide provides the edge you need to develop and launch new products or services. No matter your size or type of business, you get tips for generating winning ideas, satisfying your customers, planning a blockbuster launch, and increasing your chances of market success. Robin Karol worked on strategy development for business growth during her 23-year career at DuPont Company. Beebe Nelson helps companies learn from each other to become effective product developers. Discover how to: • Develop your NPD strategy • Generate ideas for products and services • Understand what your customers really want • Keep projects on track • Have effective cross-functional teams • Collaborate with global partners Get smart! @ www.dummies.com • Find listings of all our books • Choose from many different subject categories •Sign up for eTips at etips.dummies.com