Explains how to provide custom products while minimizing the costs and organizational complexity associated with consumer-driven markets and product diversification. Presents an innovative approach, the Variety Effectiveness Process (VEP), which enables readers to find optimal levels of inventory and deal with the front-end interface between design and marketing. VEP simplifies the organization and its product offerings along with the infrastructure that supports them.
Ключови думи: Smart, Simple Design, Using Variety Effectiveness to Reduce Total Cost and Maximize Customer Selection, Oliver Wight Publications, G. D. Galsworth
