Events Management

Glenn Bowdin, Johnny Allen, William O'Toole, Rob Harris, Ian McDonnell

За особеностите на екземпляра

Състояние:: Много добро
Забележка:: Неизползвана книга, позахабен външен вид.
Език:: Английски
Наличност:: 1 бр.

За изданието

Издателство:: Butterworth-Heinemann
Град на издаване:: Oxford
Година:: 2007 г.
Език:: Английски
Страници:: 510
Корици:: Меки
Категория:: Мениджмънт и човешки ресурси
Тегло (гр.):: 1039
Ширина (мм):: 190
Височина (мм):: 245
Дебелина (мм):: 30
ISBN:: 9780750665339

Events Management provides an introduction to the principles and practices associated with planning, managing and staging events. The book: ■ Introduces the concepts of event planning and management ■ Discusses the key components for staging an event, and covers the whole process from creation to evaluation ■ Examines the events industry within its broader business context ■ Provides an effective guide for producers of events ■ Contains learning objectives and review questions to consolidate learning Now in its second edition, this successful text has been fully revised and updated to include new case studies and chapters on event tourism, project management of events, strategic marketing, and issues and trends. It is full of real-life case studies which illustrate key concepts and place theory in a practical context. Examples include the Edinburgh International Festival, Glastonbury Festival, Vodafone Ball, M 1 V Awards, Notting Hill Carnival, T in the Park and the Daily Mail Ideal Home Show. Carefully constructed to maximise learning, the text provides the reader with: ■ A systematic guide to organizing successful events examining areas such as, staging, logistics, marketing, human resource management, control and budgeting, risk management, evaluation and reporting to offer a systematic guide to organizing a successful event ■ Fully revised and updated cutting edge material on strategic marketing, project management, event impacts, event tourism and environmental management ■ A supporting website (http://em.worldofevents.net) which includes an online ‘history of events’, together with links to websites and other resources for both students and lecturers Events Management is the must-have introductory text providing a complete A-Z of the principles and practices associated with planning, managing and staging events.

Ключови думи: Management, Management Techniques, Sales, Marketing, Public Relations, Service Industries, Sport