Setting Up a Small Business

Vera Hughes, David Weller

За особеностите на екземпляра

Състояние:: Отлично
Език:: Английски
Наличност:: 1 бр.

За изданието

Издателство:: Teach Yourself Books
Град на издаване:: London
Година:: 2003 г.
Език:: Английски
Страници:: 173
Корици:: Меки
Поредици и библиотеки:: Teach Yourself
Категория:: Икономика, бизнес и финанси
Тегло (гр.):: 175
Ширина (мм):: 130
Височина (мм):: 195
Дебелина (мм):: 14
ISBN:: 9780340859476

Серия "Teach Yourself", the leader in self-learning with more than 300 titles, covering all subjects be where you want to be with teach yourself. * • Are you setting up a small business? • Do you need help to define your product or service? • Are you looking for guidance in marketing and finance? Setting Up a Small Business helps you with all the everyday aspects of running a small business and gives detailed guidance on specialised areas such as legal requirements, opening a retail or office-based business, staff selection and marketing. Vera Hughes and David Weller started their own business in 1980, having been involved in the retail industry for many years. They have written a number of books on retailing. Why not try • Finance for Non-Financial Managers • Small Business Accounting • or visit www.teachyourself.co.uk? ** Contents acknowledgements vii about the authors viii introduction ix 01 the first step 1 is it saleable? 2 a sound product or service; the market need; suppliers can you sell it? 4 personal attributes required; self motivation; organizational ability; management of time; 50 time management guidelines; energy and health; communication skills; pilot scheme 6 02 money 12 costing the product or service 13 cost price; mark up and margin; selling price working capital and cash flow 15 making a business plan 17 presenting your case for funding 18 banks; other sources of funding 03 premises 20 working from home 21 workshops, warehouses and factories 24 office premises 27 finding out what is available 28 support and grants 30 04 methods of trading 32 sole trader 33 partnership 33 limited company 34 franchise 35 registered charity 33 multi-level marketing 33 05 marketing 40 your marketing profile 41 marketing methods 42 advertisements; mailshots; leaflet drops; printing and artwork requirements; leads and personal contacts; trade shows and exhibitions; the internet marketing your own consultancy 50 image 51 your name and logo; premises; vehicles; telephone; letters; advertising matter; personnel 06 selling the product or service 54 preparation 55 the approach 55 establishing the customer’s needs 56 features and benefits 58 objections 59 closing 60 additional sales and services 61 07 doing the books 64 receipts and payments 65 petty cash 69 VAT 70 banking 73 necessary or useful records 75 manual or computer 75 year end 76 08 personal finances and business expenses 78 money for personal use 79 Nl contributions and pensions 79 income tax 80 allowable business expenses 81 09 the professionals 85 how to find the professionals 86 accountants 86 architects 87 banks and building societies 87 estate agents 89 HM Customs and Excise (VAT) 89 insurance brokers 90 printers 90 office services 91 solicitors 91 10 the office 94 stationery 95 stationary suppliers business documents 97 estimate; quotation; order; invoice; credit note; statement; remittance advice; letters, faxes and e-mails computers or not? 104 the materials; computer suppliers telecommunications 107 telephones; fax; e-mail; website furniture and equipment 109 furniture; equipment Health and Saferty at Work Act 1974 111 what about VDUs; in general 11 employing others 115 staff recruitment 116 preparation; advertising; selection and interviewing pay 119 statutory sick pay; maternity rights and pay; parental leave; pensions; holiday written particulars of employment 121 dismissal; period of notice; redundancy; working hours; discrimination insurance 124 HASAWA 124 policy statement; accident book; first aid Data Protection Act 1998 125 staff training 126 induction training; further training 12 opening a shop 128 siting 129 image 131 stocktaking 133 people 135 legal requirements 135 money 136 security 136 advertising 139 13 import and export 143 import ordering from abroad; documentation; customs and transportation; methods of payment; insurance 144 export should you export? where to get help 147 14 running a home and a business 149 planning ahead 150 children and other dependants 153 your health 157 your business image 159 money 161 15 taking it further 164 helpful sources of information: websites 165 networking opportunities 166 learning opportunities 166 further reading 167 index 168

Ключови думи: книги на английски език, предприемачество, малък бизнес, самообучение