Media Studies: A Reader

Сборник

За особеностите на екземпляра

Състояние:: Много добро
Забележка:: Почти отлично състояние.
Език:: Английски
Наличност:: 1 бр.

За изданието

Издателство:: Edinburgh University Press
Град на издаване:: Edinburgh
Година:: 1997 г.
Език:: Английски
Страници:: 542
Корици:: Меки
Категория:: Медии и журналистика

Media Studies: A Reader provides a thorough introduction to the full range of theoretical perspectives on the mass media from the past thirty years. Ranging from the arguments between the American mass communication tradition and the Europe-centered Frankfurt School of the 1940s, to the analyses of communication technologies by Marshall McLuhan and Raymond Williams in the 1960s, Media Studies: A Reader maps the mass media field, its varied and often conflicting histories, and its current debates. Sixty-five articles provide comprehensive coverage of all the main theorists and approaches. The first half, Studying the Media, explores in detail three core elements of media studies: production and regulation of mass media; media texts; and reception and consumption of media. The second half brings together concrete examples of how theoretical debates can be realized in a series of case studies on soap operas, the news, and advertising. A general introduction and introductions to each section summarize and contextualize the debates. Contributors include: Theodor W. Adorno, Marshal McLuhan, Raymond Williams, Stuart Hall, Annette Kuhn, Jurgen Habermas, John Fiske, Richard Dyer, Niki Strange, Danae Clark, Angela McRobbie, Bill Nichols, Lynne Joyrich, David Morley, Ien Ang, Janice Radway, Henry Jenkins, Tania Modleski, Anne McClintock, Sadie Plant. Table of Contents Introduction: About This Reader PART ONE: STUDYING THE MEDIA The Media and Social Power Introduction `Mass Communication, Popular Taste and Organized Social Action' Paul F. Lazarsfeld Robert K. Merton `Culture Industry Reconsidered' Theodor W. Adorno `The Medium is the Message' Marshall McLuhan `"Mass Communication" and "Minority Culture"' Raymond Williams `Encoding/Decoding' Stuart Hall `The Power of the Image' Annette Kuhn `Constituents of a Theory of the Media' Hans Magnus Enzensberger `The Public Sphere' Jurgen Habermas `The Masses: The Implosion of the Social in the Media' Jean Baudrillard Further Reading Production Introduction `Public Service Broadcasting: The History of a Concept' Paddy Scannell `On the Cultural Industries' Nicholas Garnham `Concentration and Ownership in the Era of Privatization' Graham Murdock `Producers in British Television' Jeremy Tunstall `New Patterns in Global Television' John Sinclair Elizabeth Jacka Stuart Cunningham Further Reading Text Textual Structures Introduction `Content Analysis in Communication Research' Bernard Berelson `Radio Signs' Andrew Crisell `The Codes of Television' John Fiske `Programming as Sequence or Flow' Raymond Williams `Broadcast TV Narration' John Ellis `The Role of Stereotypes' Richard Dyer `Perform, Educate, Entertain: Ingredients of the Cookery Programme Genre' Niki Strange Further Reading Ideology and Discourse Introduction `Racist Ideologies and the Media' Stuart Hall `Fictions and Ideologies: The Case of Situation Comedy' Janet Woollacott `Televised Chat and the Synthetic Personality' Andrew Tolson `Critical Analysis of Media Discourse' Norman Fairclough Further Reading Feminist Readings Introduction `Survival Skills and Daydreams' Janice Winship `Cagney & Lacey: Feminist Strategies of Detection' Danae Clark `Empowering Women? The Oprah Winfrey Show' Corinne Squire Further Reading Postmodern Media Introduction `Television and Postmodernism' Jim Collins `Postmodernism and Popular Culture' Angela McRobbie `Reality TV and Social Perversion' Bill Nichols `Critical and Textual Hypermasculinity' Lynne Joyrich Further Reading Reception From `Effects' to `Uses' Introduction `Desensitization, Violence and the Media' Hans Eysenck D. K. B. Nias `On the Social Effects of Television' James D. Halloran `The Television Audience: A Revised Perspective' Denis McQuail Jay G. Blumler J. R. Brown `Uses and Gratifications Research: A Critique' Philip Elliott Further Reading The Politics of Reading Introduction `Cultural Transformations: The Politics of Resistance' David Morley `Wanted: Audiences. On the Politics of Empirical Audience Studies' Ien Ang `Reading the Romance' Janice Radway `The Young and the Restless in Trinidad: A Case of the Local and the Global in Mass Consumption' Daniel Miller Further Reading Beyond Hegemony? Introduction `Behind Closed Doors: Video Recorders in the Home' Ann Gray `Moments of Television: Neither the Text nor the Audience' John Fiske ```Strangers No More, We Sing": Filking and the Social Construction of the Science Fiction Fan Community' Henry Jenkins `Media, Meaning and Everyday Life' Joke Hermes Further Reading PART TWO: CASE STUDIES Soap Opera Introduction `EastEnders: Creating the Audience' David Buckingham `The Search for Tomorrow in Today's Soap Operas' Tania Modleski `Crossroads: Notes on Soap Opera' Charlotte Brunsdon `Everything Stops for Crossroads: Watching with the Audience' Dorothy Hobson `Sylvania Waters and the Spectacular Exploding Family' Jon Stratton Ien Ang Further Reading News Introduction `News Values and News Production' Peter Golding Philip Elliott `The Social Production of News' Stuart Hall Chas Critcher Tony Jefferson John Clarke Brian Roberts `Home Help for Populist Politics: Relational Aspects of TV News' John Hartley `Woman as Sign in Television News' Lana F. Rakow Kimberlie Kranich `The Globalization of Electronic Journalism' Michael Gurevitch `News Content and Audience Belief Greg Philo Further Reading Advertising Introduction `Advertising: The Magic System' Raymond Williams `The Impact of Advertising on the British Mass Media' James Curran `Advertising, Magazine Culture, and the "New Man"' Sean Nixon `Handling Sex' Janice Winship `Soft-Soaping Empire: Commodity Racism and Imperial Advertising' Anne McClintock `Discriminating or Duped? Young People as Consumers of Advertising/Art' Mica Nava Orson Nava Further Reading New Media Introduction `How Are Media Born?' Brian Winston `Worldwide Wedge: Division and Contradiction in the Global Information Infrastructure' Peter Golding `New Technologies and Domestic Consumption' Eric Hirsch `On the Matrix: Cyberfeminist Simulations' Sadie Plant Further Reading Acknowledgements Names Index Subject Index