Developer Marketing and Relations: The Essential Guide

Колектив

За особеностите на екземпляра

Developer Marketing and Relations: The Essential Guide

Състояние:: Отлично
Език:: Английски
Наличност:: 1 бр.

За изданието

Издателство:: SlashData Ltd
Град на издаване:: London
Година:: 2020 г.
Език:: Английски
Страници:: 300
Корици:: Меки
Категория:: Мениджмънт и човешки ресурси

Editorial Reviews Review 14+ 5-star reviews including: "The book was a kaleidoscope of rich experiments and experiences from multiple marketing groups that adopted a 'road less traveled', a 'rolling thunder' and other new approaches to win over this critical group of people in enterprises of all sizes - small, medium, and large." "Required Reading! " "If you care about developers, you care about this book! " "Unlock the Value of Developer Ecosystems! " "Finally... A book that helps us better understand developer marketing." "A must read for every leader in technology driven companies" "Helpful lessons for developer marketing minds" From the Author Why Have We Written This Book? Welcome to the third edition of "Developer Marketing and Relations: The Essential Guide". The history of this book goes back to October 2017, during the Future Developer Summit. There, Andreas Constantinou and Nicolas Sauvage fully recognized the fragmented nature of developer relations or DevRel - from the types of companies, the products they represented, and the knowledge of the practitioners. It was there we witnessed that the best practices were often locked behind the doors of the companies that mastered them. We knew we wanted to work with these leaders and develop an essential guide to share this knowledge with a broader audience of developer relations, evangelists and advocates, developer marketing practitioners and beyond. As we have watched the practice of DevRel grow and evolve over the last three years, there is a continued need for education of what DevRel is, along with the strategy and tactics needed to run a successful program. The good news is, many of the leading practitioners from the best companies agreed to share their knowledge, stories, learnings, and best practices in this guide! We think you'll find the information insightful, whether you are a seasoned professional in developer relations or you are just getting started. A question we often get asked at SlashData is: "Can you help us understand how Mozilla, Google, or Microsoft practice developer marketing? " (replace names with your favorite tech brands). Well that's exactly what this book aims to accomplish.