What Would Google Do?

Jeff Jarvis

За особеностите на екземпляра

Състояние:: Отлично
Език:: Английски
Наличност:: 1 бр.

За изданието

Издателство:: Collins
Град на издаване:: New York
Година:: 2009 г.
Език:: Английски
Страници:: 272
Корици:: Твърди
Категория:: Компютри, софтуер, интернет

"A bold and vital book that asks and answers the most urgent question of today: What Would Google Do? " In a book that's one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google-the fastest-growing company in history-to discover forty clear and straightforward rules to manage and live by. At the same time, he illuminates the new worldview of the internet generation: how it challenges and destroys, but also opens up vast new opportunities. His findings are counterintuitive, imaginative, practical, and above all visionary, giving readers a glimpse of how everyone and everything-from corporations to governments, nations to individuals-must evolve in the Google era. Along the way, he looks under the hood of a car designed by its drivers, ponders a worldwide university where the students design their curriculum, envisions an airline fueled by a social network, imagines the open-source restaurant, and examines a series of industries and institutions that will soon benefit from this book's central question. The result is an astonishing, mind-opening book that, in the end, is not about Google. It's about you.